Hello, lovely readers! Yes, this time we have a person instead of a product. We chose to interview him instead of reviewing him, though, because he has some great experiences to share. Hope y’all don’t mind.

Please welcome Alan Furlaneto, an engineer with more than 10 years of experience in large enterprises! For a long time, Furlaneto was an instrumentation tech and specialist in flow metering systems. He also headed many automation projects, directing project management and field activities. Today, Alan works in sales and marketing, helping INTERTEC-Hess GmbH develop a new market in South America.

For you beginners, you can learn a lot from Alan’s story. Hey, you long-timers might learn something too. So check it out!

In the beginning

First of all, thank you, Alan. We’re glad you want to share your story with our readers. Let’s start from the start! Fill us in on where you came from and how you got here.

Sure, glad to be here! I’m 33 years old and just married. I grew up in Sorocaba, a friendly city of 600,000 citizens in São Paulo. Sorocaba offers opportunities in many markets, from car parts to wind-powered systems.

I’m an automation technician, and I graduated from ETE Rubens de Farias e Souza in Sorocaba–SP in 2001. In 2008, I got my engineering degree from UNESP, also in Sorocaba–SP. I’m currently working on an MBA by FGV, also in Sorocaba.

Alan Furlaneto
Alan Furlaneto, instrumentation engineer

Entering the workforce

Your career started during your school years. Tell us about your first experience. Where did you start working and how long did you stay?

I worked for almost seven years for Emerson, in Sorocaba, for Daniel Measurement and Control, which designs and builds flow meters and flow metering systems for oil and gas.

I joined Emerson in 2008 as an engineer and was promoted to project coordinator in 2012 and project manager in 2013.

All seven years were very exciting, but the first four were unforgettable. I had opportunities to design metering systems, follow their construction, and participate in a Factory Acceptance Test with a client. I also went in the field for commissioning and start up for plants onshore and offshore, including for pre-salt projects.

Alan Furlaneto
Alan Furlaneto with Emerson Automation Solutions

I’m sure you learned a lot visiting clients in different countries. So what was the most important thing you learned in your first professional experience?

Right! In the first week working for Emerson, I visited the RPBC, the Refinery of Presidente Bernardes in Cubatão–SP. That was incredible, and I learned so much about instrumentation.

In my first year working for Emerson, I went to Singapore for a pre-commissioning of a platform metering system.

This pre-commissioning totally changed the course of my professional life. I fell in love with what I was doing and decided that I would always be involved in instrumentation.

Alan Furlaneto
Alan Furlaneto, business development manager at INTERTEC-Hess GmbH

After Emerson

Emerson provided you a good base and obviously saw your talent, with all the promotions you received. Now you have a new line of work. Could you talk to us about that?

I’m the business development manager in South America for INTERTEC-Hess GmbH, an amazing company headquartered in Germany and expert in field protection and temperature control. Our enclosures, made of glass reinforced plastic (GRP), don’t corrode, even with high acid or salt exposure.

We have enclosures operating for 40 years in aggressive environments, where the only notable change was some roughness on the external walls. So awesome!

My daily work is basically to help clients in South America design projects with “headache-proof” field enclosures – small boxes, panels, or big shelters – so their engineers can focus on the systems. Those systems will operate years after the engineers retire!

You started in the field, moved to project management, and now sales and marketing! What challenges do you face now?

My main challenge is to convince people that they can save money by buying an enclosure that needs no maintenance and has a lifespan of more than 30 years.

Courtesy of INTERTEC-Hess GmbH


Thank you so much for sharing your history with everyone here at VISAYA. After over a decade of experience, I’m sure you had good and bad moments and learned a lot. Do you have any tips for our students and new professionals?

It’s my pleasure to share my experience with my colleagues.

For sure, I had good and bad moments in my career, but up to now the good moments win (laughs).

When I was a student, I liked hearing experienced professionals and imagining my future. If I could give some tips, I would say:

  • Look for a career that you’ll enjoy, no matter what you have to do.
  • Always do your best.
  • Think long term. When you design a system, consider that it’ll operate for years or even decades, and they’ll remember your name as the system designer.

Alan Furlaneto is a good example of automation professional among a lot more examples around the world.

Would you like to read more success cases? Then stay tuned to Visaya Solutions.

Faces of Process Automation – Part 1

Part 2

And Part 3

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